The customer journey is rarely ever a straight line. People are complex. And in 2020, consumer behavior has gotten even more unpredictable. According to McKinsey, more than 60% of shoppers have changed their behavior amidst the Covid-19 pandemic, yet all categories have seen an average of 10% growth across digital channels. Today’s online customer journey may look...
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New video series provides insider expertise on how to maximize your media rands
Now more than ever, marketers are tasked with maximizing the efficiency and performance of every single media dollar they spend. A new series of 10-minute educational videos from Verizon Media will help marketers navigate this new, high-stakes environment. “The goal of the series is simple. It’s to provide tangible, actionable insights to help you navigate the new...