Firstly let’s decipher the following terms: CX = consumer experience and UX = user experience. These two terms may sound similar or rather often used interchangeable, however, in their rights they are not the same and neither should they be used interchangeably. In marketing terms, a ‘user’ is a person who interacts with your campaign...
Day: <span>15 September 2020</span>
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Uber fights to win back London licence in latest court battle
Taxi app Uber will battle in court on Tuesday to win back its licence to operate in London after the city’s transport regulator removed it over safety concerns. Transport for London (TfL) refused in 2019 to grant the Silicon Valley-based company a new licence due to what it called a “pattern of failures” on safety...
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The fashion world reimagine itself by shifting to digital world
“Acceleration” is the hot topic when it comes to discussing how businesses will be impacted by the coronavirus and fashion is no exception. For high-end and designer brands, traditional fashion week promotion and classic in-person retail experiences have been the norm for decades. And while many have hesitated to make a deep dive into e-commerce,...
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How the 5G network will upend the marketing world
If the jump from 3G to 4G is any indication, it’s clear that 5G is going to make wireless connections faster than ever. But how will it affect the marketing world? In this article, we’ll put the 5G network under the microscope. Let’s start with the basics. What exactly is the 5G network? 5G is...
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Finance Minister Tito Mboweni predicts Mzansi economy to shrink by 7% in 2020
South Africa’s economy will likely contract this year by more than the 7% previously forecast by the Treasury, Finance Minister Tito Mboweni said in an opinion piece published on Sunday. Gross domestic product shrunk by a record 51% in the second quarter, its fourth quarterly contraction in a row, as a strict lockdown to curb...