Amazon to Allow Automakers to Integrate Alexa Software in their Cars

Amazon wants to make it easier for automakers to bring voice assistants to their vehicles. The company announced on Friday a new service — Alexa Custom Assistant — that enables automakers and device manufacturers to develop their own digital assistant, built on Amazon’s Alexa voice-enabled technology.

Even though it relies on Amazon technology, automakers can tailor their digital assistant to their liking by setting unique wake words, voice, skills and capabilities, such as search, traffic updates and navigation.

The cost to develop an intelligent assistant using the service will vary depending on the device or vehicle, customer use cases and language requirements, Amazon said.

Amazon said the solution is meant to remove some of the challenges that come with a company building its own digital assistant technology from scratch, which can be costly and time consuming. Automakers that use the service can also tap into “tens of thousands of Alexa skills and integrations,” like smart home, entertainment and shopping. 


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