Research: Youth Tribes – The Class of 2020

The ‘Class of 2020’ is a broad description of a young demographic group whose lives were altered and derailed by the Covid-19 pandemic.

These youth may have been transitioning from secondary to tertiary education or undergraduates who were meant to finish their studies and embark on a working career.

Either way, the opportunities lost, the absence of crucial social interactions and the devastating economic impact on these young lives will leave a deep impression during these formative years. This in turn will shape their outlook and future mindset.

Youth Tribes: The Class of 2020

“This transition period is an essential time for young people to explore the world, study, try new things, have fun with new friends, make mistakes and become more self-aware.

“The question is: Did the Class of 2020 get a raw deal or was this the best preparation for the chaotic world that lies ahead?” – Ronen Aires, CEO Student Village

To get to know the Class of 2020, Student Village and Flux Trends conducted a survey of 157 young South Africans that was both quantitative and qualitative in nature, in order to research tribes or subcultures among youth.

Our results both surprised and delighted us, as we uncovered six important youth tribes and trends to take note of:

Want a copy of the report, to set up a one-on-one presentation or an insight-rich talk for your company. Email for more information.

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