Spotify says they have been working hard behind the scenes to create a solutions for their content creators and advertisers.
The streaming service in a statement said, “Behind the scenes, we’ve continued to develop new ways for podcast creators to earn from their work, including the launch of subscriptions and evolving Anchor’s monetization suite. And today, following a successful test period, we are officially opening up the Spotify Audience Network to Anchor creators in the U.S.”
The company said the growth of podcast in the past few years has push them to innovate and help their content creators community to monetise their work.
“Advertiser enthusiasm for the podcast industry has skyrocketed over the last year and with this launch, top Anchor creators will be able to take advantage of this growing demand while having yet another way to monetise their content”, Spotify added.
The company said they’re not in the hurry for growth as the new ad business division is slightly making an inroads.
“While the Spotify Audience Network is still in its early days, we’re pleased with the impact we’ve already seen from this new, audience-centric approach to podcast buying. The result? Greater reach for advertisers and higher earnings for opted-in Megaphone publishers”, add Spotify.
One member of Spotify Audience Network and Anchor content creator said,, “I’m really excited to be part of the Spotify Audience Network as an Anchor creator,” says the creator of rSlash. “Anchor’s been an amazing platform and has helped my podcast grow to where it is now. Based on the success Anchor and Spotify have driven for me so far, I have full confidence that the new monetization models they’re offering will help creators like me expand our businesses further.”
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