Any brand that is not innovating in their chosen space or field is likely to die.
Talking about innovation and new ideas, the photo sharing site and application Pinterest is rolling out new features for advertisers and brands to promote their products to users on its site. This is the company’s latest initiative to grow online shopping and advertising on its platform.
A new “slideshow for collections” feature pulls products from brands’ catalogues and automatically turns them into a “collections ad.” Pinterest state that this new feature will help advertisers easily produce video-like content tailored to individual users.
The platform aim to encourage shoppers to purchase more items at once, as the company notes that shoppers on Pinterest have 85% bigger baskets than shoppers on other platforms and spend twice as much per month.
Pinterest is launching another new feature called “merchant details” to allow brands to showcase their values on their profile. Brands can showcase values such as “responsibly sourced” and “inclusive.” Further, companies can also highlight communities that they are a part of, such as “Women-owned” and “Black-owned.”
The company announced that is expanding its Verified Merchant Program in other emerging markets, which helps users find vetted brands in Austria, Brazil, Italy, Mexico, the Netherlands, Spain and Switzerland. Brands who have been vetted get enhanced distribution and a “verified” badge on their profiles.
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