Google introduce Continuous Scrolling on Mobile Search for U.S. Market

Google announced changes on how search works on mobile devices for the American market, from now on you don’t have to click next when you reach the bottom of a search results on your mobile phone. Users can now continuously scroll down to see more information and data. 

According to the search giant, the change will roll out on the mobile web and will be supported on the Google mobile app for both iOS and Android in the U.S. for most English-language searches for the time being.

Google state that the changes will be helpful in cases for searches where people are looking for a variety or different of ideas and information instead of just quick answers. 

This move is a big win for Goggle as from now they can run and place non stop adds on their platform. 

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