Micro blogging site Twitter announced it’s going to test a new ad revenue format and placement on its platform.
According to Twitter Revenue Product Lead Bruce Falck said Twitter would begin showing ads on mobile devices inside conversation threads after the first, third and eighth replies.
While the company stopped short of confirming the change would be permanent, it did say it would experiment with the formula to best determine the insertion points and layouts that made the most sense.
Twitter also said it would consider making the display of the ads something creators would opt into, rather than forcing them to accept ads in their threads. In that case, creators would also see a share of ad revenue, Twitter said.
TechCrunch reports, Twitter wants to make good on its promise to investors that it will be able to double its revenue from $3.7 billion in 2020 to $7.5 billion or more in 2023, and grow its user base to 315 million monetizable daily users
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