The photo sharing app, Instagram is currently testing and trying new tools for creators to earn some bucks and form strategic partnerships with brands on its platform.
IG is expanding its existing native affiliate tool which it launched in June that allows creators to discover products, share them with followers and earn commissions for sales driven by their posts.
This latest innovation, creators can now add a digital storefront to showcase products or collections that are already part of their affiliate partnerships within the “view shop” button on their profile and earn a commission on sales.
Instagram says this new feature is currently only available to creators who are part of its native affiliate program.
The platform is also testing new branded content partnership features to help creators get discovered by brands.
Instagram is rolling out a new folder within DMs exclusively for partnership messages. The new folder aims to ensure that creators don’t miss opportunities from brands whose messages may have otherwise been buried in a creator’s inbox.
“These brand-creator partnership tools are a big part of our ongoing commitment to help creators make a living on Instagram — whether they’re partnering with brands, earning money from advertising, getting support from their audience or earning bonuses directly from Instagram,” the company said in a blog post.
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