TikTok is testing a new in-app tipping feature it’s platform that will allow creators to accept cash from fans. The short video company confirmed the feature is part of a limited time. In the meantime before they can roll out and make it available for everyone.
According to the platform, the Creators that have been approved will be given a Tips button on their profiles, which their followers will be able to use to send them direct payments.
The Tips page also notes that the money received by creators will go directly to them and that TikTok will not be taking a cut.
It’s unknown if TikTok plans to take a cut from creator Tips in the future if the feature progresses past the testing stage, but that seems likely.“We’re always thinking about new ways to bring value to our community and enrich the TikTok experience,” a TikTok spokesperson told TechCrunch.
The new feature is part of the company’s ongoing effort to make sure users get value for money by being on the platform, its a win win situation.
The feature is TikTok’s latest push toward monetization and helping creators earn a living through its platform.
TikTok also is not the only social media platform looking to offer creators more ways to make money, as the new Tips option is similar to Twitter’s “Tip Jar” feature that launched earlier this year.
Similar to TikTok’s approach, Tip Jar is available to a select group of users including nonprofits, journalists, experts and creators.
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