Amazon is bringing the heat to other streaming platforms, the tech giant has launched a new mobile app called Amp.
The app allows users to create live radio shows where they can act as a radio DJ, by taking calls and playing their favourite tracks from its catalogue of tens of millions of licensed songs, ranging from classic titles to today’s latest music.
Amazon said the app is available for US markets for now. The company is yet to announce when will the app be available for the rest of the world.
“It’s easy to share your voice and favourite songs with the world on Amp. Decide on a show title, create a playlist, and you’re just seconds away from streaming your own radio show to live audiences, and taking callers,” read the app’s description on the App Stores.
In a statement John Ciancutti, vice president of Amp said, “Radio has always been about music and culture,” a statement about the launch. But imagine if you were inventing the medium for the first time today. You’d combine what people love about radio—spontaneous talk, new music discovery, diverse personalities, and broad programming—with all that’s made possible by today’s technology. You’d make it so anybody with a phone, a voice, and a love for music could make their own show. And that’s exactly what we’re doing. Amp makes it possible for you to grab the mic and run the airwaves. We are creating a new version of radio that will have an infinite dial of shows.”
Users will sign in using their Amazon credentials or can create a new Amazon account to use Amp. Amazon also provides a 24/7 moderation team that reviews the reports and takes actions in real-time.
Yes, Amazon can be late for the party in terms of competing on audio however, this can be the game-changer for the platform. The retail giant’s new technology will give the mainstream radio station a run for their money.
Amp’s app is currently available only with an access code, Amazon said.