Naomi Osaka is not your average tennis player, she’s the real businesswoman with business acumen.
Tennis star is the new ambassador of Cryptocurrency exchange platform FTX. As part of the deal, Osaka will also get an equity stake in the company and some payments made in digital currency.
The agreement deal sees FTX gain branding on Osaka’s playing apparel during tournaments. The 24-year-old will also be active in directing and producing branded content for the platform.
According to Sportspromedia, the contract is described as ‘long-term’ and includes purpose-driven elements centred on attracting more female users to FTX’s platform. FTX will also donate to Osaka’s Play Academy charity initiative – launched in partnership with Nike and Laureus.
Speaking about the new deal, Osaka said, “We have seen the statistics about how few women are part of crypto by comparison, which kind of mirrors the inequality we see in other financial markets.”
”Cryptocurrencies started with the goal of being accessible to everyone and breaking down barriers to entry. I’m excited to partner with FTX to get back to that mission and to innovate on new ways to reach more people and further democratise the space,” she added.
Sam Bankman-Fried, chief executive of FTX said, “Just as FTX is at the forefront of crypto markets, we want to be at the forefront of social change. Our partnership with Naomi Osaka will further our goal of getting more diverse voices involved in the future of digital currency and Web3. I am excited to work with Naomi as we look to educate those groups and create a positive impact in the world.”