After two and half years of lockdown, the South African content creators have been hard at work producing content while sharing it across social media platforms.
With that creativity and innovation, it gave birth to DSTV Creators Awards to zoom in, highlight and celebrate Mzansi talent, from ordinary people, influencers, brands and agencies. The awards were created and founded by One-eyed Jack, an award-winning marketing agency, working across lifestyle and entertainment brands and supported by DSTV.
Thabisa Mkhwanazi, executive head of Marketing at MultiChoice South Africa said, “We saw this partnership as the perfect platform to align with, as it supports our ethos of pioneering new paths for content creation and uplifting our exceptional local talent.
“As the biggest funder of local content and sport in Africa, we’re looking forward to fantastic ways to leverage this collaboration with maximum impact for the creators, our channels and the South African public,” adds Mkhwanazi.
MultiChoice’s DSTV is not the only media house that saw the bigger picture in their inaugural awards. The short video platform TikTok also came on board to support the initiative and celebrate Mzansi’s creativity and talent.
“As a platform that continuously looks to inspire authentic creativity and amazing content, this for us forms part of the many ways in which we recognise and celebrate our local talent,” says Saul Moross, TikTok’s Creator Operations Lead for sub-Saharan Africa.
“Our community can look forward to fun hashtag challenges and informative creator workshop Live streams,” Moross adds.
Who can enter?
These highly-regarded accolades are exclusively awarded to creators of exemplary content, whether you’re a professional content creator, or if you’re just a regular person 18 years and older who has created something so great that it’s gone viral. You just need to enter your best work to stand the chance to win.
For the launch year, the awards are open to South Africans who live in South Africa for most of the year, with plans to expand into Africa soon.
Creators will be able to submit their content pieces for recognition in 22 categories.
- Best Content Creator Award
- Best Influencer Award
- Content of the Year Award, Presented by DStv
- Social Commentary Award
- Cause Award
- “How I Shot It” Award
- Thumb-Stopping Award
- Kasi Content Creator Award
- Best Stitch Award
- Performance Award (Music/Dance)
- Comedy Award
- Fitness Award
- Beauty Award
- Fashion & Style Award
- Foodie Award
- Automotive Award
Creative and Design:
- Pop Culture Art Award
- Film/Festival/Event Art Award
- Alter-ego Award
- Podcast of the Year Award
- Brand-owned Platform Award
- Best Game/App Award
Free to enter
The bulk of the categories celebrate the people behind the content so, for this year, they’re free to enter. There are, however, categories that celebrate the agencies and brands – which include a nominal entry fee.
Entries open on 19 April 2022 and close on 12 June 2022. The main event will be held in Johannesburg in August with a date to be confirmed closer to the time.
To enter, you’ll need to register here.