Former TikTok executive launches a Dating App, Spark

Alex Hofmann, former TikTok executive has launchd a dating app, Spark. The newly dating application seeks to create a global village of lovers as it connects lovers across the world.  

Spark operate differently as compared to other dating application. Users on the platform can send a like or a message, the request only lasts 24 hours. 

“We really want users to quickly respond, so no one has to play the waiting game as they do in other apps right now,” Hofmann said. 

The dating platform has already launched in hundreds of countries, taking the No. 1 spot on Apple Store in Ireland and the Netherlands within a day.  

While the app is free to use, there’s also a subscription option, which gives users standard paid dating app perks like the ability to see everyone who liked you, extra “sparks,” and more. 

The subscription is currently available at $19.99 per month, however, the pricing and benefits are subject to change according to Hofmann.  

Speaking to TechCrunch, Hofmann said, “There’s a trend that I observed in China that a lot of tech companies there don’t just build one product, but multiple products”. 

He went further to say that a company like Meta grows by acquiring apps like Instagram and WhatsApp, while Twitter continues iterating on the same flagship app.

“Having one product is super exciting, of course, but we do see the trend that there are more and more different interest groups. Serving them with just one product can work, but there is a higher chance that you can connect with more people with different products,” adds Hofmann.  

After he left TikTok Hofmann founded 9count, the parent company of apps like EverlandHelplineJuju and the friendship-making app Wink, which has millions of users.

“For us, it was really trying to understand what would replicate the real world in the best possible way,” Hofmann said.

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