Tech giant Google and SuperSports have joined the race to bid for IPL broadcast rights. The IPL is run by the Bought of Control in India (BCCI).
The rights for the IPL are currently held by Disney owned Star India, whose five-year deal contract expires after the 2022 season.
MultiChoice SuperSports is one of the favourites to win the bid. Bloomberg reports that both Google and SuperSports have bought the documents.
Other companies are also interested in buying the broadcast rights, that includes Amazon, Sony Pictures Networks India, Zee Entertainment and Dream11 have all been linked with a deal and Bloomberg says each of those companies has also purchased the bid documents.
According Indian newspaper Mint, reported earlier this year that the next five-year cycle could net the BCCI more than US$5.3 billion.
Sports Pro media reports, last season’s IPL brought in 380 million domestic viewers, according to Mint. For the ongoing campaign, the league is set to rake in more than ₹1,000 crore (US$129 million) in sponsorship revenue, a record for the competition.