Meta launches WhatsApp Business Cloud API and soon to introduce a paid option

The free launch is over, and WhatsApp wants to start making money. The company has announced that it will launch a new premium service tier for its WhatsApp Business platform. 

Paying users will get access to customisable click-to-chat links and have the ability to manage chats across ten devices.

The cloud-based version aims to attract a market of smaller businesses and reduces the integration time from weeks to only minutes, the company had said.  

During the announcement of WhatsApp Cloud API, Meta CEO Mark Zuckerberg said, “The best business experiences are meet people where they are. Already more than 1 billion users connect with a business account across our messaging services every week.” 

“They’re reaching out for help, to find products and services, and to buy anything from big-ticket items to everyday goods. And today, I am excited to announce that we’re opening WhatsApp to any business of any size around the world with WhatsApp Cloud API,” he said.

Meta plans to work with a solutions provider like Twilio to help facilitate these integrations.  

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