Randall Abrahams is the new CEO of Primedia Broadcasting

Primedia Broadcasting has appointed Randall Abrahams as the new CEO. 

Abrahams is not your ordinary media person, he comes with vast music knowledge and media experience under his belt. He also turned ailing institutions into commercial successes.  

He will look after Primedia Broadcasting properties and assets that include content and commercial radio stations – 702 and 947 in Gauteng, as well as Cape Talk and KFM in the Western Cape and Eyewitness News (EWN), a national news content service. 

In a statement, Primedia Group chairwoman Phumzile Langeni said, “It is rare to find well-versed and future-fit media experts who thrive in the zeitgeist and culture of society. We are truly fortunate to have attracted and piqued the interest of the multi-talented and accomplished Randall Abrahams to lead one of our key assets – Primedia Broadcasting.”

“I am pleased to return to a swiftly evolving broadcasting landscape and I’m very excited to join the Primedia Group,” Abrahams said.

“Primedia remains at the forefront of both content creation and distribution with a drive for continued innovation. Working under Jonathan’s leadership alongside a team of experienced marketers and creatives is an exhilarating prospect, and I aim to bring my combination of experience and innovative ideas to the table,” he dads. 

Jonathan Procter, Primedia Group CEO, added: “We are thrilled to appoint a business leader who not only focuses on the bottom-line, encourages creativity but also understands and embraces transformation holistically in a business and societal context.”

“Randall has previously served on various regulatory bodies such as the South African Standards Authority, the NAB and the Recording Industry of South Africa (RiSA) amongst other public service contributions. His creative mindset and his business acumen are perfectly aligned with our vision and purpose,” Procter said. 

This job is not new for Abrahams, he has done it before. He was the former head of commercial radio stations at SABC, he was tasked with looking after Metro FM, 5 FM and Goodhope FM and the launch of YFM in 1997. 

Abrahams recently left the popular IDOLS, a singing competition show this year after 17 seasons. 

According to Primedia group, Abrahams takes over from Geraint Crwys-Williams who was acting in the role and has since left the company. 

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