Beyond Meat, a plant-based meat brand managed to get Kim Kardashian on board as a new Chief Taste Consultant. The influencer and reality star will be the face of the brand and she will be featured in all marketing campaigns of Beyond Meat.
In a statement, the Kardashian royal highness said, “I’ve been focusing on going more plant-based and can tell you that Beyond Meat is my absolute favourite — I love how all their products not only taste amazing but are also good for me and my family.”
“As my fans know, my fridge and freezer are fully stocked with Beyond Meat’s products and I’m so thrilled to be featured in the campaign as its chief taste consultant to inspire people to include Beyond Meat in their diets,” she adds.
Beyond Meat, spokesperson said, “As an icon synonymous with impeccable taste in food, fashion, beauty and more, Kim will highlight the brand’s delicious, nutritious and sustainable product portfolio with her signature recipes and engaging creative content.”
“We love her authentic and genuine connection to the brand.” Kardashian is not the only celebrity handpicked by the brand, she joins the likes of Kevin Hart, Snoop Dogg and Shay Mitchelle just to name a few.