Aston Villa signs three year deal with Castore, a UK sportswear brand

As the saying goes, new season, new changes. Aston Villa, the English Premier League team has announced a new sports kit partnership with Castore, a UK sportswear brand. 

The sportswear company will b the club’s official kit supplier for the 2022-2023 season, Castore brand takes over from Kappa. 

According to the club, the deal covers all Villa technical apparel for both man and women teams and the academy teams. 

The team plans to reveal their new kit in the upcoming pre-season tour in Australia this July. Aston Villa becomes the third English premier league team sponsored by Castore, after Wolves and Newcastle United. The brand also is an official kit supplier to Scottish Rangers, Charlton and Salford City both in the English football league. 

Nicola Ibbetson, chief commercial officer at Aston Villa said, “This is a landmark partnership for the club, joining with an exciting British brand who understands our ambition and strategy.” 

“Ensuring we can provide high-quality sportswear for both our players and supporters are crucial to the club. Over the past four seasons, our shirt sales have increased four-fold as our supporters around the world have reconnected with the club and we are delighted to continue this journey with Castore.” 

Pascal Lafitte, director of partnerships at Castore, said, “Aston Villa is the perfect fit for Castore due to their growth ambitions and relentless desire to innovate, on the pitch and with their partners, and we are beyond excited to be partnering with the club. We can’t wait to get started with the next season and challenge each other to push the boundaries of everything we will do together.” 

Castore also added cricket franchises on their roaster, such as the South Africa national cricket team, West Indies cricket and lately England and Wales Cricket Board [ECB].  

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