Etsy launches a Purchase Protection Program by investing $25 Million to cover Refunds

The online marketplace Etsy launches a purchase protection program for buyers and sellers.

Starting from August 1, buyers will be able to claim refunds for purchases that don’t match the item description or goods that arrive damaged. 

 Etsy COO Raina Moskowitz in a statement said: “Easy issue resolution is a critical part of the e-commerce shopping experience, and our new Etsy Purchase Protection program aims to help make shopping on Etsy, even more, worry-free.”

“This program will help buyers feel more confident when they shop from small businesses on Etsy, while we invest directly in our sellers to provide them an important layer of assurance,” adds Moskowitz.  

The company also plans to invest $25 million per year into the purchase protection program to cover refunds on behalf of sellers for qualifying orders up to $250, at no additional cost to sellers. 

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