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Day: <span>1 January 2023</span>

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OPNION | Elon Musk, Twitter and the ‘blue bird in the room’ writes Marty Swant 

OPNION | Elon Musk, Twitter and the ‘blue bird in the room’ writes Marty Swant 

When it comes to how platforms have changed marketing in 2022, perhaps the biggest shakeup is also the most recent. Since Elon Musk acquired Twitter two months ago, many marketers have grappled with pausing advertising with the platform, how to handle organic content or whether to leave the beleaguered blue bird entirely. On the other hand, some still...

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