Manchester City FC becomes the world’s most valuable football brand, ending Real Madrid’s four-year streak at the top, but Real Madrid is still the world’s strongest football club brand.
In securing first place, Manchester City FC (brand value up 13% to €1.5bn) has achieved a historic milestone by surpassing Real Madrid CF (brand value down 4% to €1.5bn) as the world’s most valuable football club brand.
This is according to the Brand Finance Football 50 2023 report, which shows that Manchester City FC’s club’s brand value has seen a positive increase of 34% growth since the Covid-19 pandemic and has now reached an all-time high.
The Club boasts the highest revenue in this year’s table, a key driver in its ascent to the top.
“Manchester City FC has achieved an extraordinary feat by surpassing Real Madrid to become the champion of football club brands,” says Hugo Hensley, head of sports services at Brand Finance.
“For a decade now, the City team has exerted its dominance in English football, including securing four Premier League titles in the past five seasons.
“However, the club’s performance in this year’s ranking highlights that Manchester City FC is performing off the pitch in terms of building a strong brand and attracting fans and sponsors, and setting the stage for what should be an iconic 2023 Champions League final against Inter Milan,” explains Hensley.
