Pick n Pay Clothing announces collaboration with Kiav Mitoo, a 20-year-old graphic design student for a limited edition collection under Pick n Pay Clothing’s Futurewear incubator programme.
The collection includes crop tops and oversized tees sport a vibrant graffiti vibe in bright summery hues. Perfect for Pick n Pay Clothing’s trendy, young crowd, as the value clothing retailer continues to captivate South African shoppers, as reported in BizCommunity.
The Futurewear incubator programme is a strategic move for the retailer to use it as a feeder and conveyor belt to bring new designers and voices into their stores.
“Futurewear isn’t just about unveiling fresh, on-trend collections – it’s also a platform to empower local talent. We are embracing diversity in styles and techniques to cater to every shopper, said Hazel Pillay, general manager at Pick n Pay Clothing. “Kiav’s line brings that street-chic edge, adding to our array of previous dressed-up collections.”
To date, Mitoo has designed prints for two Futurewear designer collections and launched his own range. His range is now in selected Pick n Pay Clothing stores and available online.