The preparation for the Cannes Lions International Festival of Creativity 71st edition are currently underway and the organisers want under privileged and marginalised communities to be part of the festivities.
The organisers of the festival made a total of €1 Million worth of complimentary passes available for marginalised communities to attend the event and will be provided, with allocations based on an eligibility scoring system.
“This is about driving equity and increasing accessibility so that everyone in the global creative community has the opportunity to attend and benefit from the progress-driving possibilities that Cannes Lions brings on both a personal and business level,” says Frank Starling, chief DEI Officer, Lions.
According to the Cannes Lions an additional pass options will be on offer for 2024, these include the following:
- Start-Up Pass, which will provide smaller businesses and individuals with an opportunity to access the Festival.
- A new Connector Pass will also be available for attendees focused on networking.
“We’re constantly evolving the Cannes Lions offer to meet the changing needs of our diverse audience. We’re committed to providing greater access to Cannes Lions, and addressing the different needs and circumstances of our global community,” says Simon Cook, CEO, Lions.
Cannes Lions annual Call for Content, which welcomes proposals from anyone, anywhere, is also open with applications accepted until 5 January 2024.
“Creativity can come from anywhere. Our open call for content ensures that we provide a global platform and that’s why we want our platforms to be open to as many voices as possible to come in,” says Jenni Middleton, editor in chief & SVP content, Lions.
The festival is scheduled to take place from 17 to 21 June 2024 in Cannes, France.