Betway SA20 sees a 36% increase in total viewership – a reason to celebrate

The Betway SA20, South Africa’s premier T20 cricket league franchise is increasing viewership and attracting a serious fan base across the country. The league is claiming its place amongst the best T20 leagues in the world.

According to the recent study by Nielsen Sports South Africa, solidifying Betway SA20’s position as a premier cricketing spectacle. The impressive growth underscores the series’ widespread appeal and increasing popularity among sports enthusiasts. 

Nielsen Sports‘ analysis of the first 19 fixtures of Betway SA20 Season Two has revealed some truly impressive results when compared to the same number of fixtures in the preceding season. DStv’s SuperSport has also played a pivotal role in this success by providing high-quality and engaging broadcasts to its audiences.

After 19 matches, the Betway SA20 total unique audience witnessed an impressive 36% increase, encompassing both live and secondary audiences. Notably, secondary figures exclude SuperSport Blitz, underlining the organic growth of the viewership.

Tumelo Selikane, managing director of Nielsen Sports South Africa said, “After 19 matches, the BetwaySA20 tournament is showing significant audience growth, with live and secondary unique viewers up compared to 2023 – this is clearly a thumbs up to the cricket being played in this year’s event as well as the refreshing production delivery of the team from SuperSport.”

He further added, “These compelling statistics affirm the league’s ability to capture the hearts of the sport’s enthusiasts, with Betway SA20 delivering not only thrilling cricket but also a production quality that resonates with television audiences, in much the same way as that experienced by attendees of the live event.”

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