Instagram and Threads will no longer recommend political content to users

Meta announced that is not getting involve in political campaigns or recommending any political content across both Instagram and its sister app, Threads. The company said, we want Instagram and Threads to be a great experience for everyone.

In a blog post the both Instagram and Thread said, “If you decide to follow accounts that post political content, we don’t want to get between you and their posts, but we also don’t want to proactively recommend political content from accounts you don’t follow.”

“So we’re extending our existing approach to how we treat political content – we won’t proactively recommend content about politics on recommendation surfaces across Instagram and Threads. If you still want these posts recommended to you, you will have a control to see them.”

These recommendations updates apply to public accounts and in places where we recommend content such as Explore, Reels, In-Feed Recommendations and Suggested Users – it doesn’t change how we show people content from accounts they choose to follow. If political content – potentially related to things like laws, elections, or social topics – is posted by an account that is not eligible to be recommended, that account’s content can still reach their followers in Feed and Stories, stated Threads’ parent company.

Meta said it will give users an option to choose: “If people still want to see this type of political content on Threads and Instagram recommendation surfaces, there will be a control for people to choose to see it. This control will also roll out on Facebook at a later date.”

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