International beer maker Heineken has named Liverpool and the Netherlands captain Virgil van Dijk as its latest brand ambassador. The beer company and premier league side centre back have penned a multi-year deal agreement negotiated by the newly launched sports marketing and content production agency Quattro Sports Group. The agreement includes the followings: “The ‘Real Hardcore’ fans make...
Day: <span>16 February 2024</span>
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Dr Dre and Snoop launches their own Mo-Faya drink ‘Gin and Juice
Dr Dre and Snoop has team up to launch ‘Gin and Juice,’ a ready to drink cocktail. The new venture is a spinoff of their smash hit and chart toping song ‘Gin and Juice’, which was released in the early 90s. “Together, we always try to create magic. We’re having fun being creative, and everything...
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Silicon Savannah: a solution to bottlenecked universities and shattered dreams
Despite the recent matric results boasting a 40.9 percent Batchelor’s pass rate, and a sense of disappointment, disillusionment, and desperation is sweeping over the class of 2023 as a cruel enigma looms. Inclusion, accessibility, and affordability is bottlenecking the potential of South Africa’s (SA) youth, stifling the aspirations of countless young minds and throttling the...
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Microsoft’s Xbox to release four titles on external platforms
Microsoft’s Xbox will release four video-game titles on external platforms, gaming CEO Phil Spencer said on a podcast on Thursday, as it looks to tap into a wider base of gamers following its $69 billion acquisition of Activision Blizzard. Although Spencer did not give more details on the titles the company intends to release, he...