A significant number of people are comfortable sharing their personal information with generative AI tools like ChatGPT, a recent survey conducted by KnowBe4 AFRICA found! The survey, which spanned 1,300 respondents in ten African and Middle Eastern countries, revealed that 63% of users are open to sharing their personal information, while an impressive 83% expressed...
Day: <span>26 February 2024</span>
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Spotify team up with Bandsintown to help artists connect with and monetise their fanbase
Bandsintown, a live event discovery platform, announced its partnership with Spotify to boost concert and festival discovery worldwide, empower more artists, and enhance fan experiences. With Bandsintown event listings directly integrated into Spotify, artists can reach the right fans – while they’re listening – driving better engagement and stronger sales for their live events around...
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Amazon and Tastemade join forces to produce unscripted lifestyle content
Amazon and Tastemade have signed a multi-year first look deal to produce unscripted lifestyle content. Their first venture together as part of the deal will deliver 15 new shows to Prime Video and Amazon Freevee audiences over the next few years. “Dish it Out” will be the first unscripted series to come from the partnership. Hosted by...
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OPINION | Why TikTok is a powerful business platform
Aishwarya Bedessy, social media manager for Ignition Group, believes that content remains king, which is why TikTok has become a powerful marketing platform due to its natural affinity for original content. Aishwarya Bedessy, social media manager at Ignition Group The 1 billion+ TikTok users quickly spot content that is designed to sell them something and...