Tubi, Fox Corp’s ad-supported streaming service has rollout new brand identity. The streamer’s updated brand identity comes as it plans to expand in the United Kingdom (UK) and other markets in Europe later this year.
Recently in Jan, Tubi reports that it increased its share of total TV viewing to 1.5 per cent according to Nielsen’s The Gauge report, and continues to see traction among younger, multicultural audiences.
“During a time of seismic change in entertainment, Tubi continues to grow and resonate with audiences as the most watched free TV and movie streaming service in the US,” said Anjali Sud, CEO of Tubi.
“This traction comes from our commitment to putting the viewer first, and we’ll continue to lean into this strength in the coming year with a series of new programming and product initiatives. Today we’re sharing a new brand direction that reflects our evolution and serves as the foundation for what’s to come,” adds Sud.
Tubi also boasts higher viewership than rivals like Roku Channel and Pluto TV.
“As you scale globally you need to make sure there’s visual iconography to establish the brand instead of just text,” said Nicole Parlapiano, Tubi’s chief marketing officer.
The new branding “really just brings everything together that we’re doing across programming, product and brand. It creates more cohesion..The goal was to create a design system that works across all touchpoints,” concludes Parlapiano.
