The Formula One (F1) has agreed a multi-year expansion of its partnership with a global logistics company DHL.
As part of the agreement deal, DHL will continue as the series’ global logistics partner. The extension is described as a ‘longer-term commitment’, suggesting a longer contract than the four-year extension signed in 2021
This latest extension builds on a 20-year relationship between Formula One and DHL, with the most recent deal worth around US$40 million per season, according to sponsorship analytics platform Luscid.
“As our longest-standing partner, DHL has become such a crucial part of the delivery of our events, so we’re delighted to continue that successful collaboration for many more years,” said Jonny Haworth, director of commercial partnerships for Formula One. Our partnership has seen the sport transform and grow, and DHL have been hugely supportive in our transition to become a more sustainable sport.”
“This will continue to be key as we move towards 2030 and as sustainable logistics continue to develop, I look forward to seeing the positive innovations that come next.”
Recently, DHL has worked with Formula One on reducing emissions produced by logistics, with a biofuel trial during the European leg of last season resulting in an 83 per cent reduction, ProSports Media stated.
Arjan Sissing, Head of Global Brand Marketing, DHL Group, said: “In addition to renewing our partnership, we are proud to be the sport’s longest-standing Global Partner, marking DHL’s 20th anniversary as the Official Logistics Partner of Formula 1, delivering the race between the races. Both companies share a strong commitment to sustainability goals and as a pioneer in green logistics, we are delighted to maintain our collaboration with Formula 1 to achieve these objectives together.”
