Tubi, ad-supported streaming service appoints Jeff Lucas as Chief Revenue Officer

Tubi, ad-supported streaming service is getting its ducks in a row for world dominance. The streamer has appointed ad-sales veteran Jeff Lucas as chief revenue officer.

Lucas takes over the role from former Tubi CRO Mark Rotblat, who will remain with Fox Corp. focusing on adRise, the company’s distribution and monetization platform for connected TVs, as stated in Variety.

last year, commented, “As advertisers struggle to reach cord-cutters and cord-nevers on traditional TV, Tubi is uniquely positioned to reach this next generation of audiences. Jeff brings industry-leading experience and a stellar track record that bridges traditional media with digital, and we’re thrilled to be adding him to our leadership bench,” said CEO of Tubi Anjali Sud.

Prior Lucas’s latest appointment at Tubi, he was chief revenue officer at Firework, a New York-based video commerce platform with more than 1,000 clients across 37 countries. 

Recently Tubi unveiled a brand redesign with a new visual identity and sonic ID. 

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