To celebrate 30 years of democracy in South Africa, Brand Africa and Brand South Africa orchestrated a gathering of 30 distinguished brand builders. These individuals have contributed significantly to the creation of iconic brands and impactful campaigns, both before and after the democratic transition.
Facilitated by Brand Africa founder and chair, Thebe Ikalafeng, this session took place during the 2024 Brand Africa 100 event, serving as a platform to reflect on the nation’s journey through branding and marketing excellence.
The top 10 brands that have shaped the country and its identity as well as competitiveness include:
- African Bank
- Castle Lager
- Discovery
- DStv
- FNB
- MTN
- Nando’s
- Shoprite/Checkers
- Telkom
- Vodacom
The top admired brands in Africa include:
- Nike maintains its position as the foremost admired brand across South Africa.
- Bathu Shoes, merely nine years old, claims the top spot as the most admired South African brand.
- FNB stands out as the most esteemed financial services brand in South Africa.
- MTN holds the title of the most revered Pan-African brand originating from South Africa.
- DStv commands admiration as the premier media brand in South Africa.
- Woolworths, Nike, and the World Health Organization (WHO) are hailed as the leading brands championing societal, environmental, and humanitarian causes in South Africa.
- Maxhosa emerges as the epitome of African ingenuity and creativity in South Africa.
- Noteworthy icons like Kruger National Park, Soweto, and Cape Town, among others, are celebrated among the 30 entities that have significantly influenced South Africa’s brand over the past three decades.
Please follow and like us:
