Social network has put sport at the heart of its future strategy to drive growth and advertising revenues. X, the social media network formerly known as Twitter, wants to produce and distribute more sports-themed docuseries in a bid to engage users and attract advertisers back to its platform. Chief executive Linda Yaccarino told Axios the company is...
Day: <span>25 June 2024</span>
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Top 16 Youth-Owned Brands Awards announces 2024 Winners
The prestigious Top 16 Youth-Owned Brands Awards concluded its 3rd annual ceremony at The Capital on The Park in Sandton, on 22 June – celebrating the remarkable achievements of young African brand owners who have redefined industries and demonstrated exceptional excellence in building their own brands. From a competitive pool of 76 nominees across Africa,...
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Bonnke Shipalana, renowned Marketer to host SA’s first Brand building through PR Masterclass series for SMEs
In the era of social media dominance, public relations (PR) remains a crucial tool for building brand awareness, enhancing reputation, and fostering public connection. Acknowledging this, Johannesburg’s reputation management firm, The Allure Group (TAG), is launching a trailblazing series of events titled “Building a Brand Through PR Masterclass.” This initiative aims to equip attendees with...
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OPINION | To Compete, Your Digital Advertising Needs a Tech-Powered Boost
Automation and AI can solidify your brand’s future In 2023, over 70% of CMOs couldn’t fully execute their marketing strategy due to a lack of resources. It’s getting undeniably harder for marketing teams to keep up with increasing content demands while tackling the rising complexity of the digital advertising landscape. How can brands and marketing teams thrive...
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REPORT: Shopify expands access to its AI-powered features to attract more businesses
Shopify made its artificial intelligence-powered tools, including the Sidekick assistant and image-generation feature, available to more users on Monday, in a bid to increase the appeal of its e-commerce platform and boost revenue growth. Customers can now use its editing tool on their smartphones to enhance images used in promotional materials, including emails, the Canada-based...