Uefa has appointed Two Circles as the exclusive media sales agency for the Women’s Champions League in an agreement covering the 2025/30 commercial cycle.
The sports marketing agency has also been named the exclusive sponsorship agency for Uefa women’s soccer for the same period.
As well as the Women’s Champions League, the sponsorship programme includes marketing rights for Uefa Women’s Euro 2029, the Uefa Women’s Futsal Championship, the Uefa Women’s Under-19 and Under-17 Championships, and the #WePlayStrong marketing platform.
Uefa now counts Adidas, Amazon and Electronic Arts (EA) among its 11 women’s soccer partners and is forecasting continued growth in the 2025/30 cycle.
“In 2018, we set out to establish a steadfast fully dedicated women’s football commercial programme to accelerate the growth of European women’s football,” said Guy-Laurent Epstein, Uefa marketing director.
“This upcoming rights cycle is our next step on this exciting journey. We will continue to break records on and off the pitch for both club and national team competitions, while driving commercial growth through an evolution of our partnership offering, and we are confident that Two Circles are the right partner for this stage of the journey.”
Nadine Kessler, Uefa managing director of women’s football, added: “We have made huge strides and this new commercial cycle will cover the next great leap in women’s football’s development in Europe. European competitions, both for national teams and for clubs, are at the forefront of the global game and we are convinced that these competitions and our innovative development projects will attract purpose-led partnerships, that support the movement and thus will help us to set new benchmarks across the board.
“We are excited to have Two Circles on board to help us maximise the value and exposure of our game and to achieve our ambitious strategic growth targets.”
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