Brands need to digitally complement game-day spots and sponsorships with context-specific conversations Sports fans are no longer just passive spectators watching the game at home or in a stadium or sports bar—they’re watching augmented live streams, interacting with their fantasy teams and checking for the latest memes on social media. Nielsen research suggests that 41% of...
Day: <span>13 August 2024</span>
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Instagram to Use Views as New Primary Metric says Meta
Instagram will soon be using views as its primary metric across all organic and boosted media formats which includes reels, live, photos, carousels and stories. Views will measure the number of times a reel started to play or replay and the number of times a non-reel appeared on a person’s screen; it said in an...
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Formula 1 revenue climbs 20% Year on Year to US$871m in Q2 2024
Formula One’s revenue climbed 20 per cent year-over-year (YoY) to US$871 million for the three months ended 30th June. Revenue rose with growth across media rights and sponsorship. The former benefitted from the two additional races in the period, while Formula One agreed a partnership with the Las Vegas Convention and Visitors Authority (LVCVA). Media rights revenue also...