Audi South Africa has appointed Ricci Birchfield as the company’s new head of marketing, product and public relations, effective 1 February 2025. Birchfield succeeds Tarryn Knight and brings more than 18 years of experience in the automotive industry, specialising in marketing, digital strategy and business transformation. According to the brand, he has an exceptional track...
Day: <span>4 February 2025</span>
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Building better performers: striving to master the art of constructive criticism
One often reads that people are a business’s biggest asset. While it has become somewhat of a business cliché, it remains the truth because every organisation is 100% dependent on the performance of its teams, across multiple functions and levels. The responsibility lies with leaders to develop high performing teams, made up of high-performing individuals....
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How Predictive Personalisation Is Transforming Digital Marketing in 2025
As the digital marketing landscape continues to evolve at a breakneck pace, one trend set to take centre stage in 2025 is Predictive Personalisation. Tyrell Stevens, Media & Social Media Director at brand and communication agency Penquin, says that this AI-driven strategy is poised to revolutionise the way brands connect with their audiences. “Predictive Personalisation uses...