TikTok is one of the most popular and trend-influencing forces, which means that TikTok promotions can help to build your brand, and drive sales benefits. When done right. Tapping into the right tone for the app can be challenging, and it’s not for all brands. But for those looking to reach a younger, web-savvy audience,...
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LinkedIn Rolls Out New Newsletter Metrics
LinkedIn has added two new metrics for newsletter creators in the app, with “email sends” and “email open rates” now available via your newsletter analytics page, providing more ways to measure the performance of your communications. LinkedIn has long provided data on overall article views, as well as new subscribers gained. But this week, it’s added two new metrics...
How South Africa is unlocking better customer experience for businesses writes Hans Zachar
2024 was a super cycle of elections with 64 countries holding elections, representing half the world’s populations. In many markets, businesses now need to contend with new governments and changes in regulatory policy, which in many ways are geared towards protecting consumers and fulfilling election promises. For those customer services business leaders who were grappling...
Cricket SA partners With Marriott Bonvoy and Protea Hotels By Marriott as its Official Hotel Partner
Cricket South Africa (CSA) announced a multi-year partnership with Marriott Bonvoy, Marriott International’s award-winning travel programme, and Protea Hotels by Marriott as its Official Hotel Partner. The partnership will come to life through Protea Hotels by Marriott, one of Marriott Bonvoy’s brands that has more than 60 hotels across Africa, each offering modern facilities, the...