Peloton has confirmed that they started selling select equipment and clothing through Amazon. This is the first time Peloton has sold products outside of its own site, stores and sales channels.
The fitness firm says expanding its distribution channel is part of their retail strategy and making its products accessible to the general public.
“Expanding our distribution channels through Amazon is a natural extension of our business and an organic way to increase access to our brand,” Peloton CCO Kevin Cornils said in a press statement.
“We want to meet consumers where they are, and they are shopping on Amazon. Providing additional opportunities to expose people to Peloton is a clear next step, as we continue to generate excitement for our unparalleled connected fitness experience.”
Amazon VP Jim Adkins said: “We are thrilled to have Peloton products available for our customers in Amazon stores.”
“Peloton is all about bringing their community and energising fitness routines into the home. With Amazon’s convenient shopping experience, we hope to further that mission by providing customers with high quality, innovative products to take their health and fitness to the next level.”
Both Amazon and Nike have shown an interest in acquiring the fitness firm and the offer is still on the table.
