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LG Electronics venture into the [EVs] Electric Vehicle charging business

LG Electronics venture into the [EVs] Electric Vehicle charging business

LG Electronics is venturing into EV or Electric Vehicle charging business. The company recently bought AppleMango, a South Korean electric vehicle battery charger developer.  After a failed experiment in mobile phones and television manufacturing business, the company see potential in electric charging as the business is currently taking off like a lightening. With gas and...

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Spotify introduces New Live Events Feed to replace in-app concert

Spotify introduces New Live Events Feed to replace in-app concert

Spotify rollsout a new feature that will allow users to discover new events and concerts in their area.  The streaming platform is replacing its in-app Concert Hub with a new Live Events Feed. The move is part of the company strategy to reimagine live events.  René Volker, senior director of Live Events said: “Ultimately, our...

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Bridging the Gap between Content, Context and Audience

Bridging the Gap between Content, Context and Audience

Television is the largest brand building medium in the history of the world, and advertisers have largely aligned their messages to specific programming. As digital has grown across display, search, social and video, the benefits of one-to-one targeting based on audience attributes have diminished the value placed on the TV mode of contextual advertising.  These attributes—from...

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Google partners with Coursera to develop a course certificate for small business owners in Africa

Google partners with Coursera to develop a course certificate for small business owners in Africa

Google has joined forces with Coursera, an open online course provider, to develop an online career certificate course in digital marketing and e-commerce for small and medium-sized enterprises (SMEs) in the African continent.  The tech giant is also offering 1000 scholarships to Africans who wish to attend the course.  Zeph Masote, YouTube Lead for Southern...

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The Premier League is the most watched soccer league on YouTube

The Premier League is the most watched soccer league on YouTube

English Premier League is the most-watched European football on YouTube that’s according to BuzzMyVideos, a data march company.  La Liga took the second position as the most-watched league on the video-sharing platform, then followed by Bundesliga and Ligue 1.  The report also reveals that Barcelona has more views and subscribers on the YouTube with 2.12...

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Disney+ launches in new 16 markets Middle East and North Africa [MENA]

Disney+ launches in new 16 markets Middle East and North Africa [MENA]

Disney+ continues breaking new grounds in the streaming space. The Walt Disney Company is launching their streaming service in the Middle East and North Africa (MENA).  This comes after they launched in Mzansi (South Africa) last month. It’s fair to say the streamer is gaining the momentum and Netflix is getting the pressure and scared...

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