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Are Marketers Ready for a World of Super Apps?

Are Marketers Ready for a World of Super Apps?

Super apps and on demand for FMCG brands have the pandemic to thank for its fast progression. Globally, consumers are moving away from using various apps to fulfil specific needs to adopting single sign-in apps that allow multiple functions such as applying for credit, making retail purchases, conducting service enquiries, and taking advantage of social...

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I miss the Afropolitan slogan on Kaya 959 – Opinion Article

I miss the Afropolitan slogan on Kaya 959 – Opinion Article

Kaya 959, the Joburg adult and contemporary radio station formerly known as Kaya FM has changed its sounds, imaging and tagline from ‘Home of the Afropolitans’ to On ‘Air and on the Streets’. We used to know the station as the Home of Afropolitans, meaning a destination where upper and influential black people resides. According...

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Tennis Star Naomi Osaka says No Press Briefings, to Prioritize Her Mental Health – Open Letter!

Tennis Star Naomi Osaka says No Press Briefings, to Prioritize Her Mental Health – Open Letter!

Tennis sensation and champion Naomi Osaka announces she will not attend any press briefings during the Roland Garros tournament in Paris, France.  Osaka penned a candid open letter to her followers explaining why she’s opted out of press in an effort to protect her mental health before her matches. “I’ve often felt that people have no regard for athletes mental health...

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How Brands & Agencies should Strategise during the Pandemic

How Brands & Agencies should Strategise during the Pandemic

Once upon a time, in a world before Covid-19, brands sat with their creative teams and media agencies and planned calendar events for the 12-month period that lay ahead of them. The calendar was populated with promotions that stretched from ‘Back to School’ to ‘Christmas’ and included everything from television ads, expos, wet demos, in-store...

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Facebook’s latest AI Project: Understanding user videos

Facebook’s latest AI Project: Understanding user videos

Facebook has just announced its ambitious new project: AI that can understand user videos the same way humans can. As a student in the Master in Business Analytics & Big Data at HST, it’s always interesting to see where the current challenges of big-tech firms lie and how they’re tackling them. While Facebook has already undertaken several...

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10 Steps to Strengthen your Business writes Aisha Pandor

10 Steps to Strengthen your Business writes Aisha Pandor

Having a strong business is the dream, as it will help you be resilient enough to weather tough times and remain relevant for years to come. 1. Have an infinite mindset Build a business with an infinite mindset rather than a short-term outlook. Businesses with an infinite mindset exchange short-term goals for those of achieving...

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12 Things to Give Up if You Want to Be Productive

12 Things to Give Up if You Want to Be Productive

Here’s a list of twelve things you need to give up if you want to be productive. 1. Give up the unhealthy lifestyle  It’s not easy, it requires a lot of effort but remember that if your body runs on little to no sleep or a bad diet such as junk food, then only a...