Overtime, the social-first, sports media company, has announced an innovative partnership with Google’s AI assistant, Gemini, making it the official AI partner of Overtime’s basketball leagues: Overtime Elite (OTE) and Overtime Select. The multi-platform collaboration will integrate Google Gemini’s signature AI capabilities across broadcast production and social content, creating new ways for athletes, fans and analysts to experience the game.
The partnership is the latest brand deal for Overtime as it continues to invest in Gen Z through innovation across its disruptive sports leagues, bringing AI into every stage of the athlete and fan journey. Google Gemini will serve as a key component in assisting student athletes with their demanding schedules, in addition to delivering a more insightful game analysis and creating culturally relevant content across OTE and Overtime Select throughout their respective seasons.
“This partnership is not just about enhancing Overtime’s basketball product, but investing in our players and their future by embracing technologies that create better experiences,” said Zack Weiner, Co-Founder of Overtime. “Google Gemini’s AI capabilities are a natural fit given Overtime’s digitally native platform, allowing us to enhance every aspect of our ecosystem from helping student-athletes navigate the demands of academics and basketball to giving our broadcast teams new tools, all while expanding our storytelling around both OTE and Overtime Select.”
The collaboration further strengthens Overtime’s position at the forefront of sports media innovation. As Overtime continues to redefine how the next generation consumes sports across digital platforms and live broadcasts, Google Gemini will play a crucial role in powering and delivering AI-powered experiences that are more personalized, insightful and engaging for athletes and fans.
AdvancedTV
