The new radio kid on the block, ‘Hot 102.7FM’ is already playing with the big boys and girls in the South African commercial radio business despite being on air for 1 year and a couple of months. The station is making its presence felt with 13 nominations for the 2022 SA Radio Awards.
Those nominations include for its two flagship shows – Joburg’s Hottest Breakfast Show and The Big Joburg Drive – and in the coveted ‘Commercial Station of the Year’ category, whilst significantly, Hot 102.7FM made the shortlist in the ‘My Station – Most Votes’ and ‘My Station – Most Loyal Listener’ categories.
“For Johannesburg’s newest commercial radio station, that’s pretty impressive,” said Lloyd Madurai, managing director of Hot 102.7FM.
“But I’m not all that surprised, as I believe our combination of playing the best ‘Old Skool’ and R&B music, together with some of the most experienced and popular presenters in the industry, is pretty compelling. It’s just nice to now get that recognition from the industry.”
The station is the home of the music classics, playing only the hits from the 1970s, ’80s, ’90s and 2000s. It also offers unique content that resonates with its loyal listeners.
“But, our presenters are just one element of the overall Hot 102.7FM offering,” said Madurai. “We also like to throw the best parties, have an incredibly effective CSI division in Hot Cares that does some amazing work in the community, making a meaningful difference to a host of lives, and we generally like to have the maximum fun possible, with putting smiles on people’s faces our priority.”
