English Premier League giant Manchester City has joined forces with Sportium, a Spanish betting company to become the club’s official betting partner in Latin America.
The pair will create co-branded content and leverage Man City’s popularity in the region. As part of the deal, the betting will also feature across digital and in-stadia assets at City’s Etihad Stadium.
“The new partnership not only allows us to build on our growth and reach new audiences in Latin America, but bring them closer to the club through unique content and experiences and we look forward to working with Sportium to achieve this,” said Dina Ahmad, vice president, global partnership sales, City Football Group.
The company [Sportium] is excited to partner with the premier league giant and to take their brand beyond the borders of Europe to Latin America where football/soccer is part of the popular culture.
“Our brand has always been linked up to top competitions and major sports clubs. But this collaboration with Manchester City implies a new step forward for Sportium in our internationalisation journey,” said Alberto Eljarrat, chief executive of Sportium.
“We feel we share great values with the club, such as effort, integrity and teamwork, and we aim to bring these values to those Spanish-speaking geographies where we are present with our unique omnichannel entertainment offering.”
