The Morden football icon Cristiano Ronaldo was named the world’s most marketable athlete for 2022 accoutring to SportsPro Media. The Man United star top the list of SportsPro’s 50 Most Marketable Athletes 2022 for both man and women.
On the list Ronaldo is followed by recently retired tennis legend Serena Williams, Formula One champion Lewis Hamilton and basketball sensation LeBron James took forth positions and soccer star Lionel Messi concluded the top 5.
SportsPro Media stated that their assessment of this year’s list was based on commercial interest, brand strength, economics and audience of each athlete.
“Marketability can be defined in many ways, but what’s clear from our in-depth assessment is that each of the athletes in this year’s diverse list delivers considerable value to their brand partners,” said Michael Long, SportsPro’s editorial director.
“Not only are the athletes elite, highly visible performers in their respective sports, their individual reach and influence and, in many cases, willingness to speak out on social issues positions them as ideal ambassadors for companies seeking to communicate authentically to consumers.”
What other metrics SportsPro Media used to compile the list?
“Athletes were ranked according to a ‘Marketability Score’, which is split into three distinct scoring components: brand strength, economics and audience. Designed to accurately evaluate an athlete’s marketability, the ranking is not just based on social media followership or reach, but also takes into account an athlete’s social impact, charitable endeavours and influence on the triple bottom line.”
Here’s the Top Ten of SportsPro’s 50 Most Marketable Athletes 2022
1. Cristiano Ronaldo, Soccer, Portugal, 37
2. Serena Williams, Tennis, USA, 41
3. Lewis Hamilton, Motorsport, Great Britain, 37
4. LeBron James, Basketball, USA, 37
5. Lionel Messi, Soccer, Argentina, 35
6. Naomi Osaka, Tennis, Japan, 25
7. Virat Kohli, Cricket, India, 33
8. Alex Morgan, Soccer, USA, 33
9. Sam Kerr, Soccer, Australia, 29
10. Tom Brady, Football, USA, 45
Click here view the full list of the World’s 50 Most Marketable Athletes.
