Where there’s attention, tech companies will always find a way to sell ad space to advertisers. Uber has announced the launch of its advertising division as it makes way to sell ad space in an attempt to add more revenue.
The company plans to sell ad space for both Uber and Uber Eats apps as well as in-vehicle digital ads, sponsored emails and storefront ads.
Journey ads, Uber ads division will be led by former Amazon advertising executive Dr. Mark Grether. According to news reports, Grether has already secured over 40 brand partners willing to come on board.
“We have a global audience of valuable, purchase-minded consumers who, as part of our core business, tell us where they want to go and what they want to get,” said Grether in a statement.
“While these consumers are making purchase decisions and waiting for their destination or delivery we can engage them with messages from brands that are relevant to their purchase journeys. And with 1.87 billion trips last quarter, that means we can connect advertisers to consumers on average five times per month across rides and delivery.”
The company’s Journey Ads offers a variety of options for potential advertisers such as sponsored listings in Uber Eats, sponsored emails, post-checkout ads, in-menu ads and car-top ads.
“Through our advertising division, we can help leading brands grow their relationships with consumers by connecting them at a moment when a customer is uniquely attentive.”
“By tapping into our mobility media network, our pilot campaigns have surpassed expectations in terms of brand lift, engagement, and other campaign goals. We’re eager to continue working with our partners to identify best-in-class offerings – such as in-car tablet advertising – that will ensure they’re engaging with captive and engaged audiences,” adds the company.
