Game store is leaping into the future by becoming the first retailer to launch Black Friday deals through a branded Roblox. The retailer launched the metaverse Black Friday deals on 21 November.
According to Game, consumers will have the opportunity to win their share of over R70,000 in vouchers leading up to Black Friday and Cyber Monday.
“We are so excited about this launch, as we open up our brand to a new audience,” explains Katherine Madley, Game’s vice president of marketing. “We have seen the incredible growth of the gaming sector globally and heard the call from consumers for brands to be more innovative in their approach.”
Madley said that the brand plans to double down and continue growing its metaverse-based offering.
“Rather than a once-off project, we see this platform as an ongoing, integral part of our brand going forward. We are working to ensure we push this kind of innovation forward in our business, and plan to grow this offering.”
The competition will give three winners the opportunity to win big each day. Each day, the top player will win R5,000 in vouchers, the second R3,000 and the third R2,000. The competition ends on 28 November, although the game will remain available on Roblox for players to enjoy.
For more information click here
