Netflix plans to clamp-down on password sharing and outside usage. The company plans to ask its members or users to pay an extra fee to use the streaming service outside the household for extended periods of time.
“A primary location is set by a TV that is signed into your account and is connected to your Wi-Fi network. All other devices signed into your account on that Wi-Fi network will be associated with your primary location and will be able to use Netflix,” it says.
How does it works? If a user doesn’t set a primary location or doesn’t have a TV, Netflix will automatically set a primary location based on IP address, device IDs, and activity. According to the streaming platform, people living in the home who want to use Netflix on their own device have to launch the app at home at least once every 31 days.
“To ensure that your devices are associated with your primary location, connect to the Wi-Fi at your primary location, open the Netflix app or website, and watch something at least once every 31 days,” the company says on its support page.
It hasn’t being a smooth sailing for the streaming service, In November, it launched a cheaper $6.99 ad-supported monthly plan in the U.S., the U.K., France, Germany, Italy, Australia, Japan, Korea and Brazil, which is has taken sometime to make it happen.