Tech headlines: Netflix drop, TikTok in Mercedes Benz, Spotify introduces AI DJ and TouTube annonces multilingo

TikTok in cars: TikTok is making its way into vehicles, starting with the new Mercedes-Benz E-Class that’s coming to market in fall 2023. The car’s newly updated MBUX infotainment system, which will feature a “superscreen” that spans the entire dashboard, will allow drivers to click on the TikTok app and watch videos when the vehicle is parked. How’s that for TikTok overload?

AI in my Spotify: Spotify this week launched a new AI feature called “DJ” to better personalize the music-listening experience for its users. Similar to a radio DJ, Spotify’s DJ feature will deliver a curated selection of music alongside AI-powered spoken commentary about the tracks and artists you like, using what Spotify says is a “stunningly realistic voice.” Neat!

Price drop: Netflix decreased its subscription costs in more than 100 territories over the past week as customers continue to contemplate which streaming services to keep amid price hikes. The company has been under fire lately after rolling out password-sharing rules to Canada, New Zealand, Portugal and Spain, but another potential reason for the price decrease is to fare better against competition such as Paramount+Apple TV+Disney+ and Hulu.

YouTube goes multilingual: YouTube announced this week that it’s rolling out support for multilanguage audio tracks, which will allow creators to add dubbing to their new and existing videos, helping them to reach an international audience. The company says the technology to support multilanguage audio tracks was built in-house at YouTube, but creators will need to partner directly with third-party dubbing providers to create their audio tracks.

Source: TechCrunch

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