Byron Allen, media mogul and founder and CEO of Allen Media Group has shown an interest in buying BET – Black Entertainment Television, this comes after it has been reported that Paramount Global is considering selling the channel.
The former comedian was speaking at his annual Oscar Gala dinner in Hollywood, LA. “BET is a great American brand and if it becomes available, we’re very interested and we will pursue it vigorously. It’s a big opportunity.”
Allen is not the only media mogul who’s interested in buying the BET. Variety reports that both Tyler Perry and Diddy want to buy a bigger stake in the company.
“As African-Americans, we are very much underrepresented,” Allen said. “So I think it’s important we lean in; we control our platforms — we own them, that way we control the narrative. We control how we’re produced, how we’re depicted and how we’re seen around the world.”
As the first Black American to own The Weather Channel, Allen has built a media empire that includes 36 broadcast television stations, 10 (24-hour HD) television networks as well as brands like TheGrio, HBCUGo and Local Now.
“I’m on a mission to build the world’s biggest media company. That puts us in a position to effectuate change for the greater good and to amplify the excellence that’s in our community.” BET was founded by Bob Johnson in 1980, ever since the channel became a unicorn of entertainment and pop culture.
In 2001, Johnson sold the company to Viacom for $3 billion, which resulted in BET losing its status as a Black-owned business. A sale to Allen would change that.