TymeBank has appointed The Odd Number as its new brand and creative partner, effective 1 September 2023. The fastest growing digital bank in Africa wants to cement its number spot in Mzansi’s banking sector.
No one saw TymeBank coming, they entered the banking space five years ago and slowly are becoming an alternative bank of choice in South Africa.
“We entered the banking sector as a disruptor less than five years ago and have since become a truly credible alternative to the legacy banks in this country,” says Linda Appie, chief marketing officer at TymeBank.
“Our objective was to find a creative agency that would work collaboratively with the TymeBank team and various agency partners. We also needed a creative partner that could help TymeBank become a more aspirational brand to customers, while maintaining the unique tone and authenticity,” says Appie.
She adds, “having a challenger spirit that aligns with our DNA, we believe The Odd Number is a perfect partner for our next exciting chapter and we look forward to a winning and productive relationship.
The Odd Number is happy to have landed a big client like TymeBank: “This partnership represents a significant milestone for us, and is an opportunity to disrupt the future of banking,” says Xola Nouse, chief executive officer at The Odd Number.
“We are committed to crafting creative work that not only captivates audiences, but also resonates deeply with their evolving needs and aspirations. We understand the power of connecting emotionally with consumers, and we bring that understanding to our partnership with TymeBank,” says Nouse.
It’s true when they say fish where the fish is: TymeBank currently has a kiosk footprint of approximately 1,450 kiosks nationally, which is where most customers are onboarded. Customers are also able to sign up via downloading the app or via the internet.
